Our current food system needs help – and it’s time to give nature, and animals, a break. The impacts of meat and dairy make it more important than ever to make plants the stars of our diets. The effects of climate change can often feel out of our control but over last two weeks, the news about fires in the Amazon Rainforest struck us close to home for multiple reasons. As a California company, we have seen our fair share of the devastation and disruption that forest fires can bring. But the clear link between global demand for animal products and deforestation in this unique ecosystem make it painfully clear why we all need to be more intentional about our food choices.
As a plant-based company, these events embolden our commitment to the health of our planet, and its diverse ecosystems, animals + people. That’s why we are joining efforts to help protect the Amazon and support its indigenous communities. For every purchase you make on our website in September, we’ll send 50% of the proceeds to Earth Alliance’s Amazon Forest Fund. We’ve partnered with Earth Alliance because of their commitment to address urgent threats to our planet’s life support systems. Founded by Academy Award®-winning actor Leonardo DiCaprio, businesswoman and philanthropist Laurene Powell Jobs and investor and philanthropist Brian Sheth, Earth Alliance has created an emergency fund for the future protection of the Amazon.
Over the past few weeks, the world has seen devastating damage to the Amazon forest, with over 9,000 fires blazing just across Brazil. Rapid deforestation is leading to less rainfall, drier land, and as a result, more uncontrolled fires. Most of these are started to clear land for cow and feedstock production to meet global demand for animal products. According to the World Wildlife Fund, cattle ranching is the number one culprit of deforestation in the Amazon. Meanwhile, animal agriculture accounts for 15% of global greenhouse gas emissions.
The impact on our planet is distressing. As Earth Alliance explains, “the destruction of the Amazon rainforest is rapidly releasing carbon dioxide into the atmosphere, destroying an ecosystem that absorbs millions of tons of carbon emissions and is one of the planet’s best defenses against the climate crisis.” Indigenous communities in the Brazilian Amazon, their land and their culture are also under extreme threat.
What can we do?
Eliminate our meat and dairy intake and join us as warriors for the planet, not only in supporting Earth Alliance but in campaigning for a more sustainable plant-based future.